Tag Archives: Tony Robbins

Bring the Target Closer


When life coach and motivational speaker Tony Robbins was 24, he wanted to train U.S. soldiers to shoot better, despite having never fired a gun.

How can I—a guy who has never shot a gun—teach someone else to improve their shooting?, he wondered.

The first thing he did was find five sharpshooting experts and interview them extensively. He then cross-referenced his notes from all five interviews and found commonalities among them.

From those conversations he formulated his strategy for improving the accuracy of soldiers’ shooting: Bring the target closer.

He brought the targets only a few feet away for each student. Of course, everyone shot bullseyes. Then he moved them back one foot. Everyone shot perfectly again. Then he moved them another foot. More success. And so on.

This incremental and confidence-building improvement strategy increased shooting accuracy in the school by 50 percent.

All from the mind of a guy who had never before fired a gun.

I read about this yesterday in James Altucher’s excellent “10 Things I Learned While Interviewing Tony Robbins About His New Book ‘Money’.”

Altucher added one more anecdote from Robbins that really resonated with me. 

Look at Goals Differently

Altucher wrote:

“Tony told us of one time he asked people what their goals were. One guy said, ‘I want to make a billion dollars!’ At first this would seem like an admirable goal—set it high! There’s that horrible saying, “Aim for the moon, because even if you miss it you’ll find yourself among the stars.

“But Tony said, this guy didn’t really understand his goal.

He broke it down. ‘Why do you want a billion?’ And the first answer was, ‘I want my own plane.’ Tony told him, ‘Well a plane costs $100 million and you might only be flying 12 times a year. If you charter a jet for $30,000 an hour then it will take you forever to spend $100 million.’ So suddenly the guy didn’t need $1 billion anymore. He needed $900 million.

“By the end of that session,” Tony said, “it turns out to achieve the exact lifestyle he thought he needed a billion for, he needed $10 million.” This is still a lot of money but this was Tony’s way of bringing the target closer.

“When I read that in his book, I did the exercise with Claudia (James’ wife). Her numbers went down by 90% when we really went through it. What happens then? You feel relief. You don’t have to be on the hamster wheel of money for your whole life. What you want is freedom, not money.”

The Five Steps to Succeed at Anything

In the interview with Robbins, Altucher said, “Ok, I figured it out. You use ‘the Tony Robbins Method’”. Which he defined as:

1. At first you don’t know anything.

2. You find five people who are the experts in the world.

3. You extensively interview them.

4. You figure out the most simple things they have in common with each other.

5. You do that simple thing over and over and over and over (repetition).

And that’s how you succeed at anything.

Elegant, it’s simplicity.

Discovering Shortcuts Usually Requires Knowing the Long Way

Whenever I move to a new city, I find I’m always travelling the main streets and busiest thoroughfares at first because they’re the easiest to remember and the first ones you get to know as you’re learning your way around.

Inevitably, as I drive around, over and over and over and over again, I hone my sense of direction and increase my comfort and familiarity with my surroundings.

After a year or two in a place? I learn all the side streets and back roads. The ones that help me avoid busy, annoying intersections, or help me efficiently navigate obstacles, or shave minutes off my work commute.

I learn the shortcuts and become a proficient driver only after learning the long way first.

We’re always looking for shortcuts.

To riches.

To physical fitness or attractiveness.

To expertise.

To love or sex or friends or success.

And maybe that’s a bad plan. Maybe if we accidentally find ways to improve speed and efficiency, it’s great or fortunate or because we’re fast learners.

But maybe most of the time the best way to get really good at something is to really embrace that incremental improvement mentality.

Maybe the best way to improve our lives is to always make sure we’re looking at goals differently.

You want to have a happy marriage?

Practice communicating with kindness and patience, no matter what. Love without expecting or demanding anything in return.

Never say mean things. Ever. And if you can never say something mean to your spouse for one day, maybe you can do it for two. And three. And four. And maybe after a month of kindness you realize you can do it every day and that it’s worth it because you feel peace and happiness you’ve never felt before.

If I did 50 pushups today, couldn’t I do 51 tomorrow? And 52 the next day? And 53 the day after that?

How long before I’d be the strongest I’d ever been?

We have these small successes. And we know we can improve upon them the next time. We can ALWAYS improve. Just 1%.

Just one measly percent.

And then we’re a little better. A little smarter. A little stronger. A little kinder. A little richer. A little happier.

And then someone asks you how you are.

“I’m great. Really great,” you say.

And you smile.

Because it’s true.

You are great.

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How to Lose Sleep in 6 Easy Steps

This isn't me. I don't wear pajamas.

This isn’t me. I don’t wear pajamas.

Ever feel like you’re getting too much sleep? Do you wish you could yawn more, feel lethargic and get that hazy 2:30 feeling every afternoon at work?

I have a plan GUARANTEED to help you lose sleep and feel shittier about your life!

All you have to do is follow these simple steps, and I’ll have you feeling horrible faster than you can say: “Tony Robbins? I thought you said ‘Baskin-Robbins.’”

1. Get divorced

This is easy!

All you have to do is communicate poorly with your spouse, spend time not doing things together, have sex infrequently—or better yet—never, have massive disagreements about where you should live and why, have different hobbies and passions and interests and tastes.

All around you, people are doing it! Nearly half of all married couples are fucking up their lives as we speak! Don’t sit on the sidelines! Be a part of this movement sweeping the nation!

Having trouble creating this much separation with your significant other? Well I’ve got the answer for that too!

It’s called infidelity! Does that make you uncomfortable? Me too! But don’t worry, if you act fast, I’m sure you can find some cockface to sleep with your partner for you!

In fact, if you do just 75 percent of what I describe above, divorce will probably just happen organically! And you’ll be on your way to losing sleep and feeling wretched about your life with hardly any effort at all!

2. Let your five-year-old sleep with you

This is easy!

Don’t have a five-year-old? Your friends will let you borrow theirs, assuming you’re not a card-carrying member of the Neverland Society for Creepy Children Sleepovers, Presented by Michael Jackson.

This is best done with your own flesh and blood. And it’s easy! All you have to do is let a little discipline go out the window since your life is in shambles from your divorce!

That empty bed you were worried about? Now there’s someone there!

Are you one of those people who actually sleep better with someone next to you? Fear not!

Kids NEVER hold still! Not even when they’re sleeping. They’ll be slapping your face, kicking your privates, pushing you off the bed, asking for middle-of-the-night drinks, having bad dreams, talking in their sleep and many other sleep-depriving tricks!

Step 2 is a surefire way to decrease your energy level AND you have the added bonus of chipping away at the integrity of the structure and discipline that once existed in your house! You can’t afford NOT to try this method!

3. Leave the TV on all night

This is easy!

Melatonin!?!? Pfffffftttttttttt! Who needs it?

Leave the TV on! It’s great. If the kid’s next to you, he or she will get less sleep too, so it’s a two-for-one double-bonus surprise!

If your kid isn’t there, you’ll lose a little sleep worrying about them while they’re with the other parent, AND you can watch more explicit TV programs. So if you fall asleep watching The Matrix for the 74 millionth time on HBO or Cinemax, you might have the pleasure of waking up at 3 or 4 a.m. to the sounds of softcore pornography in your bedroom!

Even when it’s not really your cup of tea, you’ll still watch for a moment because it represents EVERYTHING you’re not doing! It will make you feel sad, stressed and horny all at the same time. Just one more reminder that you’re not getting laid and that your life kind of sucks ass. Even after you turn the TV off, you’ll just lay there for hours thinking about it! More importantly, you won’t be sleeping!

4. Never have sex

This is easy!

Once your partner leaves you, there’s no one there to sleep with anymore, making this step the easiest of all of them! Because you’ll lack confidence and feel like a total waste, it will be easier than ever to repel potential mates! You’ll feel more unattractive than ever, and by feeling unattractive, you’ll ACTUALLY BE UNATTRACTIVE! No gimmicks! No tricks! Just make a bunch of bad choices, feel awful about it, and never having sex will come so naturally, it will feel just like going through puberty again, except your skin will be better and you’ll be less optimistic about your future!

5. Exercise infrequently

This is easy!

Just don’t do anything. Ever.

Do you enjoy lifting weights? Running? Hiking? Having sex? Going for walks in your neighborhood? Bike riding? Or performing other physical activities?

You can STILL do them! (Except for the sex!) Just cut back a lot! And maybe eat more pizza and M&Ms and drink more beer.

You can further erode your self-esteem by pledging to work harder on balancing the Body component of your Mind, Body, Spirit makeup and then not follow through with any conviction! Like a total fraud!

Exercise and feeling good about your life WILL help you sleep better. So I beg you to avoid it at all costs if you’re looking to feel really terrible. I know you can do it!

6. Buy things you’re not sure you can afford

This is easy!

I just did it two days ago. And you can too—I know it!

There are so many ways. Drugs! Premium cable TV! Alcohol! Expensive phones! Parties! Nice dinners! Too much house! Run up credit cards!

If you’re me? Buy a new, expensive car on top of some of this other shit.

Your insurance will go up! You’ll worry more about door dings and scratches! You’ll be anal retentive about dirt on both the inside AND outside of your car for the first time in your life! Most importantly? You’ll totally sweat how your life is going to be impacted by the new car payment!

You’ll question your ability to make disciplined, responsible choices. You’ll question your ability to set a good example for your son. You’ll question whether anyone’s going to want to date a guy who doesn’t know how to prioritize financially. You’ll question, well, EVERYTHING!

Not to bring positivity into the mix, but you WILL feel great while driving your new ride. But don’t worry!

Actually, check that. DO worry! Because you’ll lose so much sleep over your bad decisions that it will more than offset any positives gained from your driving buzz!

In conclusion, sleep is bullshit. It’s for all those people who want to look and feel good, succeed at work and in their human relationships, and make good decisions that improve all facets of their lives.

Sleep isn’t for you and me!

I’ve already lost a bunch.

And now, by following my proven formula, you can too!

Hey, listen. We’ll sleep when we’re dead.

And with this kind of decision making, we’ll be there in no time!

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