Tag Archives: Entrepreneurship

The World Needs Clock Punchers

time clock

I bet I’ll panic when I’m dying.

I get nervous about things. And I’m pretty sure I’ll be nervous about dying.

Scared probably, unless I’m in so much pain I welcome the relief.

What will I think about?

I can only guess. But I’ve always been a good guesser. I will think about my son, hopefully an older man himself at that point. Maybe I’ll have grandchildren. Maybe there will be a woman I love. I don’t know.

But I do know one thing.

Much of what I feel will be predicated on my satisfaction with my life choices.

On whether I lived in fear, grinding out my prime years behind cubicle walls in a corporate office.

On whether I lived courageously. And took my shots.

A guy I work with thinks I’m too ambitious. He thinks maybe I’m not grateful for my job and the money I make even though I am.

Today, I was editing a contributing writer’s column for our company blog. The writer is a long-time, well-respected, talented auto mechanic and hot rod builder.

While describing how to fix something, he wrote about a tool needed to complete the job. According to this long-time industry expert, no tool of this kind exists for automotive applications. Only in woodworking, and they are all insufficient for precision metal cutting.

I turned to my co-worker and said: “People need this tool. Why is it no one’s making it?”

It sparked a conversation about filling needs in the marketplace. About how you capitalize on opportunity.

But it quickly turned.

“Do you really want to work 60-hour weeks?” he said. “Because that’s what it takes to start a business.”

“Well. I think there’s an argument for putting in long hours early, so that you can work less and earn more as you age,” I said.

“I don’t want to do that,” he said. “I just want to work my 40 hours and go home. The world needs clock punchers.”

Everyone Has a Role

He’s right, of course.

The world does need worker bees. The productive people needed to execute the various tasks that make businesses function effectively, providing their goods or services to customers.

Not everyone will be a boss.

Not everyone will earn top salaries.

Not everyone will accumulate financial wealth.

I have a friend preparing for law school. She’s taking the LSAT soon and has been highly stressed about it and other life happenings. Go-to-the-hospital stressed.

“This is important,” she said of the test, trying to justify the stress.

“No it’s not,” I said. “In 500 years we will all be dead and it won’t have mattered at all.”

She understood me.

“When you think about that… that so few things actually matter… what does it make you want to do?” she said.

We’re all going to die and none of this petty stuff matters at all.

We FREAK about all this stuff. Money. Spats with our spouses or parents or children or siblings or friends. About things going on at work. About some task that “needs” taken care of because we’re always busy, busy, busy! So much to do!

It doesn’t matter.

It’s amazing we’ve all convinced ourselves it does.

I thought about her question. What does it make me want to do?

You’ll probably think it’s cliché. But I said: “Love.”

Not romantic love. The kind where you shine light in the darkness.

I said: “Forgive.”

There is no peace without forgiveness. There can be no happiness without peace.

I said: “Laugh.”

Even though I can’t find any scientific proof to back it up, I hear over and over again the claim that children laugh about 300 times a day and that adults laugh less than 20.

Even if it’s not true, it IS true that life gets harder and grayer and crueler and heavier as you age. You grow up and make mistakes and the stains from guilt and past mistakes and sinif you believe in such a thingdarken our insides.

We feel just a little less innocent.

Just a little less hope.

Just a little less joy.

But if we could laugh 300 times a day, I think it would help.

I said: “Seek adventure” as my fourth answer to the question: What does the realization that most of the things we do not mattering make me want to do with this time I get to be alive?

For me?

Adventure is being spontaneous.

Adventure is travel.

Adventure is meeting strangers.

All four answers have one thing in common: The desire for FREEDOM.

The optimum human experience, near as I can tell, would be one where we woke up each day feeling safe, with the resources (financial or otherwise) needed to care for ourselves and our loved ones, and the freedom to spend our waking hours pursuing our passions however we wanted.

Hopefully, those passions would often serve something greater than ourselves, lest we find ourselves always drunk or high or having sex.

I keep trying to find a workaround. But I haven’t solved the riddle.

Near as I can tell, we have two choices to achieve a state of abundance.

Acquire wealth—to whatever degree you define it. (Some people crave $75,000 per year. Others crave $1 million per.)

Or, live a minimalist lifestyle. Reducing “need” eliminates the pressures and necessity of acquiring more money to pay for more things.

I prefer a combination. Spiritually, I do not want to need “things” because things have never made me feel happy or content for very long. Not even once.

But I also crave money because there are things I want to do (including charity) that I am unable to do at my current income level.

So, my plan is to acquire more money sans the desire for more “stuff.”

See You in 10 Years

I was irritated with my co-worker because I think he lacks vision and passion.

My co-worker was irritated with me because he thinks I’m an ingrate.

“Some people aren’t cut out for more than office work,” he said. “In 10 years, I’ll probably be gone, and you’ll probably be sitting right here. See you in 10 years!” he said.

There’s nothing wrong with punching a clock. Our jobs do not define us. Our jobs that won’t matter one bit in 500 years when we’re all dead.

But freedom?

Freedom matters. Because we don’t have a lot of time. And because we’re all going to die.

And we’re all going to have to ask ourselves: Did I give it everything I had?

Keep telling me what I can’t do, friend.

The world needs clock punchers.

But I’m not going to be one of them.

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We Only Need 5% To Say Yes

power-of-5percent

I work in a cubicle and I’m 35 and my life is always going to feel a little crappy and disappointing unless I do something about it.

Going to bed every night and doing the same thing each day is NOT a viable strategy for improving your life. We wait for things to change. But they rarely do.

Before you know it, it’s too late and you’re old and you can’t afford to live until you’re 85 anyway, so maybe it would be better to just die because at least that would be affordable.

Or.

Just maybe there’s an opportunity to play a leading role in making our lives what we want them to be.

Being 35 sometimes scares me because I feel like I’ve lost so much time, but it’s also not without its perks.

Remember Bill Murray’s Phil Connors character in Groundhog Day?

“Maybe the real God uses tricks, you know? Maybe he’s not omnipotent. He’s just been around so long, he knows everything.”

There’s an important truth there about life experience that you can’t fully appreciate until you feel it.

I don’t know when it happened. And it had nothing to do with my chronological age.

But at some point, I recently concluded: I’m not a kid anymore. I’m good at a few things. I’m capable, and I need to do something.

When I lost my job on Jan. 1, 2010, I knew my newspaper career was over.

The recession had slaughtered newsrooms everywhere. When no one’s making money, no one’s advertising. When no one’s advertising, news organizations are making less money.

That, combined with the breakneck speed with which the internet has grown as everyone’s primary news source, sealed print journalism’s fate.

The news business will never be what it used to be.

I needed to reinvent myself.

And I’ve never done particularly well with change.

Because of people I knew through my wife, I got some seed projects to get started as a freelance writer. And just like that, I became a guy who wrote marketing copy for websites and stuff.

I’m not shitty.

But there are limitations to what you can do when your primary discipline is writing. I was never going to be able to provide the comprehensive services people need from their internet marketing agencies, consultants, or in-house departments.

And frankly? I’m just not responsible and disciplined enough to handle all of the administrative aspects of business operation on my own. It’s because I’m a large child.

My business was never going to blossom into something more on the merits of my writing projects.

Damn. I need to get a job, I realized.

And I did.

I was offered a pretty good job writing website copy and blog content for two top-1% (by global traffic) sites. I also write email copy. The kind you get from Kohl’s or Groupon or Walmart or Victoria’s Secret.

We send lots and lots of email to customers.

We get an enormous amount of traffic from Google and other search engines and social media networks.

And you know how many of those people buy something? Single-digit percentages.

Sometimes less than 1%. Sometimes closer to 10%.

Let’s split the difference and call it 5%.

That means that for every 100 people that interacts with something I write—a blog post or retail email or an individual part page on a website where something is for sale, only a super-small fraction (maybe 5, at most!) ever buy anything.

We call it the “conversion rate.”

And guess what? In my line of work, a 5% conversion rate is fairly awesome.

Is There a Point?

A couple friends and I are talking about taking the skills we’ve developed in marketing and trying to build something from it.

A business of our own.

There are a virtually infinite amount of small businesses out there who do a subpar job marketing themselves on the web. We can make them more money. We know it. And better yet? We can prove it. Because almost everything is measurable on the web.

It will be a side project at first.

And God-willing, it will grow into something meaningful. Only time will tell.

But here’s the mindset I want to have, and I think it applies to most facets of my life.

In business, as in life, we’re going to hear “No” a lot. It’s probably going to feel too often.

Rejection hurts. And we get discouraged.

Based on the math I see, 95% of everyone who sees my stuff doesn’t do what I want them to.

That’s 95% rejection!!!

And without context that might feel like a lot.

But I do have context. You can change the world with a 5% response rate.

If 5% are going to do what we want to, then we only need to increase the amount of people we’re communicating with to grow. If 5% out of every hundred businesses we pitch say yes, we have five new clients.

Work twice as hard, we’ll have 10. And so on.

The conclusion? Success is a virtual certainty IF only you’re brave enough to ask enough people to let you help them, and then deliver good work.

We can hear “No” and feel the pains and discouragement of rejection 95 out of 100 times, and still win.

It may end up nothing. Or it may change everything.

No matter what, it’s another opportunity to choose ourselves and control our own destinies.

And there aren’t many things in life better than that.

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